A Victoria-based metal fabrication and components manufacturer specialising in custom industrial fittings, pressure vessels, and sheet metal assemblies partnered with us to increase its digital visibility and attract more B2B buyers.
Although the business had steady offline referrals, their website wasn’t ranking for manufacturing-related keywords, and most new clients came through word of mouth instead of search.
They wanted to appear in Google for high-value technical products and generate consistent RFQs from engineering firms, construction companies, and OEMs.
- Rank the website on industry-specific, high-intent manufacturing keywords.
Generate RFQs and quotation requests directly from organic traffic.
Improve technical SEO, loading speed, and structure for better indexing.
Build trust and visibility through Google Business Profile and LinkedIn presence.
Establish authority as a leading fabrication partner in Victoria and across Australia.
This project shows how even traditional manufacturing companies can grow organically with the right SEO plan.
Technical SEO & Website Optimisation
We started with a complete technical audit:
Fixed slow-loading pages and crawl errors.
Implemented schema markup for products and services.
Improved Core Web Vitals scores and mobile usability.
Structured internal links by product type (fabrication, machining, welding).
After 3 weeks, Google began crawling more pages and indexing deeper content — a sign the foundation was working.
We developed a keyword plan targeting 20 high-value terms relevant to their services:
We started with a complete technical audit:
Each service page was re-written with technical content:
- Added product specifications, tolerances, and materials (mild steel, stainless, aluminium).
- Included clear call-to-action buttons like Request a Quote or Upload Your Drawing.
- Built supporting blog posts around buyer queries (“How to choose a metal fabrication partner”, “Welding grades explained for industrial use”).
The company already had a basic GBM listing but no optimisation.
Updated business categories and product entries with target keywords.
Added professional workshop photos and consistent NAP info.
Started posting weekly product updates and client success snippets.
Encouraged reviews mentioning service quality and industry type (“fabrication for construction site”, “machined stainless parts for OEM”).
After optimisation, the GBM ranked in the Local 3-Pack for “metal fabrication Melbourne” within 3.2 months.
To build authority, we secured backlinks from:
Manufacturing directories like IndustrySearch and AustManufacture.com.au.
Niche publications with technical guest articles on welding processes and material selection.
These links improved domain authority and helped multiple keywords move to the top 5 positions.
| Metric | Before | After 6 Months |
|---|---|---|
| Top-10 keyword rankings | 05 | 22 |
| Top-3 keyword rankings | 01 | 08 |
| Organic website traffic | ~200/month | 1,000+/month |
| Domain Authority (DA) | 20 | 38 |
| GBM profile views | ~155/month | 5,00/month |
| LinkedIn followers | 190 | 1,350 |
Targeting the right 20 manufacturing keywords turned the site into a consistent B2B lead source.
A fully optimised Google Business Profile made them visible to local engineers and plant managers searching nearby.
A credible, active LinkedIn page improved buyer confidence and brought in direct enquiries.
By aligning SEO, GBM, and LinkedIn, the company now receives organic B2B leads every week — without paid ads.
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