Local SEO Campaign for Melbourne Healthcare Clinic

Client Industry: Healthcare Provider
Location: Melbourne, Australia
Service Provided: Comprehensive SEO Strategy and Implementation

Challenges:

Outdated website content with no SEO focus.
High competition from established healthcare providers in the local market.
Compliance and privacy constraints in medical content limited rapid changes.

Our Solution:

Conducted a thorough SEO audit to identify technical and content gaps.
Created targeted, patient-friendly content optimized for relevant healthcare keywords.
Optimized Google My Business profile and local citations to boost local search visibility.
Ensured all content met healthcare regulations and privacy requirements.

Results:

Achieved top 5 Google rankings for key local healthcare search terms.
Increased organic website traffic by 45% within 6 months.
Improved patient inquiry form submissions by 30%, leading to higher appointment bookings.

Strengthened online reputation through positive reviews and local visibility.