SEO-Driven Content Strategy for a Perth Wellness Blog

Challenges:

• Irregular content updates and lack of SEO focus led to stagnant blog traffic.
• Highly competitive wellness content niche made it difficult to rank for popular topics.
• The blog owner had limited time and resources to research and produce high-quality articles consistently.

Our Solution:

• Conducted in-depth keyword research to identify trending lifestyle and wellness topics relevant to the target audience.
• Developed a content calendar and delivered well-researched, SEO-optimized articles on a regular basis to build authority.
• Wrote engaging, informative posts incorporating target keywords in a natural way, while maintaining the blog’s unique voice.
• Optimized headlines, meta descriptions, and internal links to improve click-through rates and user engagement.

Results:

• Secured first-page Google rankings for 8 targeted lifestyle and wellness keywords.
• Increased organic blog traffic by 50% over a 6-month period.
• Enhanced reader engagement, with time on page improving and bounce rate decreasing.
• Grew email newsletter subscriptions by 20% through compelling content calls-to-action.