An established Perth accounting firm needed a modern brand identity to appeal to a younger clientele and differentiate from competitors. With an outdated logo and inconsistent materials, the firm struggled to convey the quality of its services. They engaged DevLink Solutions to revitalize their brand and online image.
DevLink Solutions delivered a comprehensive Branding & Design solution. We began with a branding workshop to define the firm’s values and target audience. Based on this, our designers created a fresh, professional logo and a cohesive color palette. We then applied the new branding across all collateral: from business cards and presentation templates to a redesigned, sleek website. The updated website featured the new brand visuals, clear messaging about service offerings, and easy contact options.
Solutions
- Brand Refresh: Developed a modern logo, typography, and color scheme to reflect trust and expertise.
- Consistent Collateral: Updated marketing materials (brochures, stationery, digital assets) to match the new brand style.
- Website Redesign: Launched a responsive site with updated branding and client-focused content.
DevLink Solutions delivered a comprehensive Branding & Design solution.
Key Outcomes
The firm gained a strong, cohesive brand identity that resonated with its target market. Clients and prospects remarked on the polished, professional look, which immediately elevated credibility. In the months following the rebrand, the firm noted a 30% increase in inbound client inquiries, attributing the uplift to enhanced brand visibility and trust. The updated brand consistently across platforms helped the firm stand out in Perth’s professional services sector and ultimately drove new business growth.
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