A mid-sized Melbourne construction firm wanted to stand out and win new projects in a crowded industry. Their challenge was limited online visibility and a lack of new leads despite high-quality services. They tasked DevLink Solutions with generating more qualified project inquiries and raising their profile with potential clients.
DevLink Solutions delivered a targeted Search Engine Optimization (SEO) service. We began with a deep analysis of the firm’s website and competitors, identifying opportunities to boost search rankings. Our team optimized the site’s structure and content for construction-related keywords specific to Melbourne. We also developed informative blog posts and case studies showcasing past projects, which established authority and attracted visitors. Additionally, we built strategic backlinks from local directories and industry resources to improve domain authority.
- SEO Audit: Identified underperforming pages and prioritized high-value keywords.
- Content Strategy: Launched a project portfolio section and regular blog updates detailing construction expertise and projects.
- Local Focus: Optimized Google My Business listing and local citations to capture Melbourne project leads.
DevLink Solutions delivered a targeted Search Engine Optimization (SEO) service.
As a result, the firm achieved higher search rankings, now appearing on the first page for key terms like “Melbourne commercial construction.” Website traffic grew by over 60%, and contact form submissions for new project inquiries doubled. The firm now enjoys a steady stream of leads from organic search, strengthening its pipeline of potential construction projects.
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